BOHECO - Bombay Hemp Company, India's first Hemp company dedicated to bringing about change in India thru hemp. The Boheco project has been one of our most intensive rebrands.
We worked on honing and refining their brand personality & tone of voice, brand strategy, branding, visual language and online presence
We also worked with the Boheco team to develop their verticals, B Label. B label Handlooms, Boheco Life and AKF. This involved nomenclature and branding development, product packaging and signature trim as well as retail communication and sales material.