We worked closely with INS Live & Vh1 to create the communication + Design campaign for Supersonic 2017. Once we have done a brand distillation + definition we went on to create a master key visual that encapsulated the feel of Supersonic.
We created their tagline, "Experience the New" as well as all their campaign creatives, artist templates, invitations, digital masters and ticket campaign creatives.
A nomenclature system for their various zones was created as well as all the content for their press releases.
We created a double page press ad campaign that was released simultaneously across 5 metros and created all 200 of the hoarding that went up across India in their outdoor campaign.
Going into the festival we designed their tickets, wristbands, IDs, venue signage, road signage, venue branding, menus, festival booklet, and crew gear.