Once again, we worked closely with INS Live & Vh1 to create the communication + Design campaign for Supersonic 2018. Once we have done a brand distillation + definition we went on to create a master key visual that encapsulated the feel of Supersonic.
We created their tagline, "Be There , Be Free" as a concept extension to 2017’s “Experience The New”.
And then went on to create campaign creatives, artist templates, invitations, digital masters and ticket campaign creatives.
We created press ads and 200 hoardings that went up across India in their outdoor campaign.
Going into the festival we designed their tickets, wristbands, IDs, venue signage, road signage, venue branding, menus, festival booklet, and crew gear.